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Search results for “digital advertisement”
Sorting the technology use conundrum - when to embrace it
09/19/2018
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10:21:55 AM
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Blockchain, augmented reality, artificial intelligence...there is no dearth of what all promises to change the way travellers plan and buy their trip essentials. How are travel companies going about embracing technology?
TripAdvisor heralds landmark moment as fake reviews business is busted
09/14/2018
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7:18:49 PM
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TripAdvisor penalized properties which had paid for fake reviews through ranking demotion and, in some cases, flagging repeat offenders with a red badge that warns users that the company has attempted to manipulate reviews.
How a meta-search engine is putting a new spin to garnering traffic in China?
09/14/2018
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7:04:31 PM
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At a time when traditional ways of user acquisition are being challenged, meta-search site iGola is looking at fresh ways of garnering traffic in addition to refining its product to stay relevant in the travel booking funnel.
Optimizing digital media mix in China – 5 areas demanding deeper introspection
07/09/2018
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7:50:39 AM
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The constant refining of features on high-traffic ecosystems such as Tencent, search-related activity going beyond search engines or the rising popularity of an app such as Douyin, such developments demand a deeper introspection into how creative and media strategy needs to be planned out in China.
Online reputation, mobile experience and direct bookings remains focuses
07/31/2018
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9:34:22 PM
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U.S hospitality businesses focused on online reputation management, choosing the right marketing tools to cover global travelers. 87% of those surveyed said that having a mobile enabled website/app is important.
5 pillars of ONYX Hospitality Group's localization strategy in China
05/22/2018
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7:53:56 AM
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ONYX selects Shanghai for its Greater China regional office and appoints a head for the first time for this market to looking deeply at systems, digital assets, managing data and marketing.
How to attain digital success in China? 8 key takeaways from ITB China
05/28/2018
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2:03:44 PM
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It is imperative for foreign companies to best allocate their resources in China, work out presence on preferred channels, distribution strategy and make sure their brands remain true to what they stand for.
Alibaba's ecosystem + Fliggy - how the combo is set to simplify travel buying?
06/19/2018
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9:05:31 AM
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Alibaba garners vital information about its users with the presence of Fliggy, Taobao and Alipay in one user interface, taking friction out of trip planning and buying.
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